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Web Survey Bibliography

Title Opportunities And Challenges Of A Web Survey: A Field Experiment
Year 2000
Access date 05.04.2004
Full text pdf (701k)
Abstract As Internet usage is becoming increasingly common, the Internet as a survey data collection tool is also becoming an increasingly hot topic of discussion among researchers. As a data collection tool, the Internet has evolved from a simple ASCIItest based email survey to an interactive web survey where both response content and response characteristics are interesting to observe. Internet surveys, as a concept, present new opportunities for researchers who want to collect and analyze data as efficiently as possible. Though there are still sampling limitations to overcome when using the web for surveying general populations, the web survey presents distinct advantages over traditional modes of data collection. This article first reviews the literature about the advantages and disadvantages of web surveys, then reports the various challenges that researchers face when planning and implementing a survey via a secured web site. This article reports the results of a field experiment that examined the impact of data collection mode (web versus traditional mail) on response rate, response speed and other characteristics of survey response.
Access/Direct link Homepage - conference (full text)
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2000 (46)